Large-scale installation for Zegna as an opening for their show in Milan in January 2025, unveiling the magnificent Vellus Aureum collection.

Inspired by the myth of the Golden Fleece, the name of the collection refers to the world’s finest wool, with an exceptional average thickness of just 12.9 microns.

Featuring a circular arrangement of eight synchronised screens and a spatialised soundscape, this immersive narrative weaves together themes of nature, technological precision, and the pursuit of the extraordinary.

Produced by Kennedy
Set design by Mostrum Studio
Lighting by Philippe Cerceau
Technical production by More to Show