PRADA PARADOXE

London, 2022


To celebrate the launch of Prada’s new fragrance Paradoxe, London agency Kennedy curated and produced an evening with music performances by Anz, Elkka, Floating Points and Jaime XX.

The stage visuals evolved through the night—shifting from fluid, organic shapes to intricate, data-inspired geometries.

Guests entered the event through a striking 21-meter-long arcade, designed to create a dramatic sense of transition into an entirely new world.

Produced by Kennedy
Lighting Design by Sam Tozer
Lighting Programming by Elliott Mountford
Photos by Daniel Sims